For this project, I developed branding for a high-end sweet goods company. The aim was to convey indulgence, elegance, and craftsmanship in both the visual identity and messaging. The design language balances sophistication with a sense of irresistible sweetness.

The concept revolves around creating an elevated sensory experience with each product. The logo is a sleek, modern emblem that evokes both elegance and a subtle nod to the sweetness of the products. The primary font, Fleur, is used sparingly for decorative flourishes, while Bodoni 72 serves as the main typeface for packaging and communication, enhancing the luxurious tone. I crafted a hand-drawn illustration featuring flowy, elegant nuts with thin strokes. This illustrations was designed to reflect the brand’s luxurious and refined tone, adding a sophisticated visual element to the product presentation.